With fingers strangling drunkenly in tangled hair, she woke up with half-open dreamy eyes. Slowly her right arm reached out towards her phone to switch off the morning alarm and just like always, social media notifications caught her attention. Her half-opened eyes zoomed out with curiosity.
Meet, Ms. Maira, an ordinary girl in the city of Dubai. She loves her cellphone more than her life and is often found spending time with her best buddies namely, Instagram, Snapchat, Twitter and Pinterest.
She follows brands such as Nike, Mad Over Marketing, Femina, Elle Décor, Mango, Shake Shack and a few more. She keeps getting sponsored ads from potential favorites such as Reebok, Zara, Arch Digest and so on….
At times when the content is appealing and well written, she ends up liking the page and the post. The potential favorite brands on the counterpart understands and churn out the data to evaluate her behavior and preferences. So next time, when these brands approach her, they not only display her favorite products but also tempts her with an option of ‘Shop now’ on their Instagram Shop.
So, this time Ms. Maira, happened to fall for a beautiful sportswear that she saw online on the ABC website. Without any further ado, she ordered it online and waited for it to arrive. In the meantime, she visited their e-commerce store to track her order delivery and added a few more products to her Wishlist.
The product arrived before the promised time and Maira was overwhelmed with the purchase. She was so happy that she even posted a picture on her social media account, thanking the ABC team for an amazing product and super-fast delivery.
The story is not over yet!
This time, Maria’s friend, Sabia saw her Instagram story, she got influenced by ABC’s online presence and made her first purchase from the same company. The chain goes on and on….
It might sound fun and easy but, social media marketing isn’t a child’s play. Various processes, theories, and strategies are involved in running a successful social media campaign. Digital marketing has revolutionized the fate of companies globally. Brands are investing heavily in creating a strong social media presence. Online marketing has bridged the gap between the consumer and the producers and has created a shared space of trust, loyalty and comfort.
It goes without saying that, social media occupies a large part of any marketing agency and it has the potential to disrupt businesses of any type. Investing in social media is the right choice to go with. Hire the best digital advertising agency and get the ball rolling.