The CTIA is an organization that was created by wireless carriers to represent the U.S. wireless communications industry. The CTIA Short Code Compliance Handbook is published and updated frequently by the CTIA, in an effort to protect all mobile phone user from receiving irrelevant, annoying, and inappropriate SMS Marketing messages while also creating a competitive ecosystem for all Short Code Programs. Take a look at the most recent Handbooks before you begin your SMS Marketing campaigns to ensure you are in compliance with the CTIA's guidelines.
CTIA Short Code Monitoring Handbook version 1.7 Addendum
CTIA Short Code Monitoring Handbook version 1.7