Promoting a blog is the second most important work after creating helpful and trustworthy content. Here are some methods that you can use for promoting your content.
- Publish blog and share it on your social media handles
- Promote your content on Facebook
- Cover new topics
- Use charts/graphs or some interesting images
- Convert your content in a video on YouTube
- Do Guest Posting
- Email Marketing
- Update old contents that are performing very well
Publish blog and share it on your social media handles
There is a big mistake that people usually do, after publishing their article on their portal they take the time or wait for the perfect time to share that article on their social media handle. This is not right. You have to share it on your social media handle as soon as you publish it on your portal. This will enhance your chances of more engagement.
Note: Publish your article on your official social media handles and also share them will your professional account which you use for monitoring your business.
Promote your content on Facebook
Facebook is nowadays is one of the most used social media platforms for business purposes. You can run ads on Facebook and select audience and target a particular age group and place for your promotion. You can also select whether you want people to visit your portal and read your article or just promote your blog.
Note: The main reason to use Facebook promotion is the cost. Facebook allows you to reach 2-3K peoples in just 80 rupees.
Cover new topics
If you are running a tech blog and cover smartphones than you must know that people often search for newly launched smartphones and check their specifications. So if you publish articles that cover specifications of newly launched smartphones than it may get more clicks than others.
Use charts/graphs or some interesting images
If I give you a book for reading in which there are no images than you find it boring and end up leaving that book and switch to some other book that has interesting pictures, the same happens with the blog. If your blog is simple and doesn’t contain any images or graphs than people find it boring and switch to some other site.
I am not saying that images are more important than content, but images and graphs develop the interest of the reader and don’t let them feel bored.
Note: Try to add graphs and pie charts in your blog for showing numbers because images are common and the reader finds it easy to understand when you use such pictorial representations.
Convert your content in a video on YouTube
If possible then try to make videos related to your content that you are publishing on your portal. Contents that have videos included in their article are more engaging.
Note: If you include YouTube videos on your website. Then there are very high chances that every visitor to your website must watch the video. This will help you to achieve high views on YouTube also.
Do Guest Posting
Guest posting or SEO Outreach strategy is the best way to promote your content. When you do guest posting you also get a backlink and a high-quality backlink boost your site in many ways.
If you have so many high-quality backlinks on your sites for a particular page or article then Google ranks that article in search results. And that will help you in getting more organic traffic. You will also get traffic from other sites you have linked your content on their page.
So it is important that you must write blogs or articles that are trustworthy and cover every aspect of that topic so that the reader doesn’t have to go anywhere else for any other query regarding that topic. And once you do that people will link your article with theirs.
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Email Marketing
You must include a newsletter on your website. So that if a person finds your articles useful for them, they can subscribe to your portal and get a mail when you publish another article.
Note: Most of the email marketing tools are paid and you have to spend some amount of money to get access to them. But fortunately, we have also found a freeway of email marketing.
To know more about that read our blog on MailChip- A free email marketing tool
Update old contents that are performing very well
The biggest mistake people usually do is that they don’t update their previous blogs that are performing well in the search result. After a certain time period, every content starts getting expire, they need to be updated and if not updated they are replaced by some other updated article.
So it is important to monitor which blog is performing well and updating it.
Note: There so many tools which you can use to monitor which of your Keyword is performing well in search results. You can try SEMrush as it sends daily reports of position change of your keyword.