Mobile marketing can be an effective way to market your business. A collection of tips on what you need to know is provided below.
Promote! Promoting your mobile call to action is one of the most important things you can do to be successful with mobile marketing. Your intentions may be good, but if no one signs up, they will all be for naught. Place your call to action on any existing marketing materials you use, your social networking sites, direct mail, email, and have employees in the store tell every single customer.
Failure to make your mobile marketing cross-platform capable, will cost you dearly. The variety of mobile devices available is staggering, and there are multiple platforms to be compatible with. Your ad campaign should target iPhones, Android devices, Blackberry, Windows mobile and tablet devices.
Add a sense of urgency or value to your mobile marketing campaign efforts. In most cases, customers following a mobile link or advertisement expect to receive information quickly and in short, segments. Rather than trying to put a large amount of content or information through a mobile channel, focus on short bursts designed to provide customers with enough information to pique their interest.
Customer love rewards so reward them just for signing up. Just for signing up give them a coupon for a free item when they come back and purchase something else. Since they are giving you their mobile phone number, reward them with something worthwhile that will keep them coming back.
Ask customers for their cell phone numbers. The easiest way to do this is with your current email subscribers. When they fill out the form to subscribe, you can ask them to add their phone numbers in, for any alerts or special deals. This is a quick method of gaining new customers for mobile marketing.
Take some time to dip into social media before embarking on a mobile marketing campaign. You might be hurting yourself if you do not understand how each social media site works before embarking within it. Study them and learn how your messages and company will be seen before randomly adding social sites and sending messages.
Track your QR codes. There are several free sites online that allow you to keep track of the amount of traffic your QR codes produce. Use this to help you determine which marketing tactics are working best for you and eliminate those that are not quite as effective in attracting new customers.
Figure out who your target demographic is for mobile marketing before determining your strategy. It’s likely they like technology, and if they’ve opted-in they like what you have for sale. Cater to their wants and needs by providing content which hits them where you know they are already easily affected, especially if it’s new technology.
Send greeting cards to your customers on their special day or any holiday. Multimedia Messaging Service can reach all your customers with mobile greeting cards, and it is cheaper then stamps. Mobile greeting cards should be used to build a relationship, not for selling. Always include your company’s name and website address on your mobile greeting cards.
Create an opt-in database. Don’t sabotage your business by holding customers hostage. Allow customers to choose to be a part of your mobile marketing campaigns, and make opting-out an easy process. Customers don’t mind receiving communication from you through their phone, but don’t take advantage of the kindness they show, unless you want to lose them.
Well, hopefully the aforementioned collection of tips will help you know what to do and expect when it comes to mobile marketing. When handled with skill, this feature of marketing will prove to be a valuable aspect of your marketing plan.