The current covid-19 pandemic has certainly shaken businesses all over the world. Restrictions have been put in place to ensure the virus is contained, such as cessation of movement and social distancing measures. While doing so, marketing small businesses face many challenges in the competitive business world, thus thinking of smart ways to gain more sales in the market is essential. As an intelligent small business owner, SMS marketing can be considered due to the numerous benefits it yields for your business.
SMS marketing involves sending a text to your potential and current market clients via their mobile phone, promoting your brand, products, and services that you have install for them. Innovative Flare is a digital marketing brand that is here to ensure while you are on the verge of gaining competitive advantage through SMS marketing, they are the people to contact. They also offer a wide range of services, which will see to it that as a small business owner, you tap into the market through smart marketing techniques.
How does SMS marketing help small businesses during the pandemic? Here is a guide to it:
- Cost-friendly marketing
Small businesses have been negatively affected by the current pandemic, which has drastically reduced profit and sales numbers. Marketing will undoubtedly boost sales, and thus it’s essential to use limited financial resources wisely. SMS marketing is relatively cheaper compared to other strategies hence a be a worthy consideration. You will be spending less sending a massive audience promotional messages to buy from your brand or inform them about updates that you have. As a small business, you will spend less on marketing the brand you need during the pandemic and have more to spend on production to meet the demand after your efforts bear fruit.
- Higher open probability
While marketing your brand, the strategy you use should not only reach the target audience but also pass the stated information. Most people use their mobile devices daily, which means sending a text increases the probability of it being seen by the target audience and get read. Therefore, SMS marketing has a higher open chance compared to sending emails in promotion efforts, making it an effective way to market your brand during the pandemic. Your marketing efforts get results if your target audience reads and gets enticed by what you are offering. Therefore, since there is a high chance of your message being read, make it as attractive as possible and accurate in what you are promoting.
- Wide audience
Marketing your brand through SMS marketing guarantees you of a massive reach out compared to other means. The number of people who own a mobile phone and actively use it daily gives you a rough estimate of how wide your market potential. As a small business, remember you need to compete equally with bigger firms in the market; thus, you need to be smart in your tactics. SMS marketing ensures you reach as many people as possible who you should view as potential clients. Take advantage of the numbers and use SMS marketing to gain a market share as a small business to grow the brand. While you reach out to them as you promote your brand, remember to include stay safe massages so that they see your human part and not only trying to get money through business.
- Supports other marketing efforts
As a small business, this may not be the only marketing strategy that you are using to gain sales and revenue. SMS marketing can play an essential role in supporting and making your other marketing efforts since it is instantly delivered and has a higher open probability rate. If your target customer did not see your television ad or open an email marketing message, an SMS would be effective in passing the message. Therefore, small businesses should use it to promote their brand as an additional strategy and not ignore it since it’s quite effective in passing the message. You can also include links in the texts that lead to your website, which is a plus to your business since you get to drive traffic to it.
Marketing requires sacrifice and dedication, which you should invest in during the pandemic if you want high sales and revenue. SMS marketing is undoubtedly taking brands to greater heights; thus, you should not miss out on this strategy if you want to succeed as a small business. Be sure to combine your SMS marketing efforts with other digital marketing strategies like search engine marketing and social media marketing to maximize your brands exposure.
Author Profile:
Collin Lynch is the founder of Innovative Flare and a seasoned digital marketing professional who has a passion for helping small businesses