Market research is the collection and analysis of information regarding consumers (potential customers), competitors (same business type), and the effectiveness of marketing programs (i.e. direct mail marketing, newsletters, signage, etcetera). It’s an act of action before leaping into a business,…
When a professional or small business owner decides to launch their business on the Internet, they often start with a website. They’ve heard that everybody has to have a website. Then they learn that they should have an email newsletter.…
If you’re running a small business, then at some point you may be faced with the problem that you want to gear up your marketing in order to grow the business, but at the same time, you’re afraid of getting…
Are you spending enough time actively marketing your business to reach your marketing goals? How much time do you spend actively marketing your business? Do you spend more than a couple of hours per week? How much time should you…
Co -founders Rod Stinson and Chris Koehl have brought the 1 Step System opportunity to people all over the world. “Massive Participation” would be the best way to describe what has been starting to happen within the last couple of…
Whether you’re ready to give up the 9-to-5 grind and be your own boss, or whether you’re looking for a second income, there are many home business opportunities available today. The widest variety – and some would say most lucrative…
The term niche marketing means different things to different people. Generally, it is known to mean the development of websites in sub mainstream market segments to profit from selling products, generating advertising revenue, or other forms of website monetization. Niche…
With the hundreds of millions of websites populating the Internet, it’s a challenge to carve out a niche and drive traffic to your site. You can certainly spend thousands or tens of thousands of dollars in pay-per-click advertising, but unless…
Many people rush into business thinking it will be easy to run, but very soon they realize that it is not as easy as it looks. A successful business is a finely tuned machine. In order to keep your business…
Marketing is the lifeblood of any business. Marketing builds awareness. Awareness lets potential customers find out about your product or service. Just as with bricks and mortar business, marketing is essential in order to let people know your business offer…