The importance of search engine optimisation (SEO) as a cornerstone of any businesses’ digital marketing strategy is a topic that has been explored many, many times across the web. It is not something that is in dispute any longer, therefore the purpose of this blog post will not be to re-tread this already worn path.
Instead we’d like to venture down another, one which many business owners will hopefully find much more enlightening – we’d like to talk about link building and why this is such an essential aspect of any SEO strategy.
What Is Link Building?
We know you’re probably already familiar with the concept of SEO, but link building is a strategy that exists within it. The emphasis here however, as the name suggests; is making use of links instead of keywords to generate web traffic.
The aim ultimately, is to use strategic link placement to demonstrate trust and value in our brand. This way search engine results pages (SERPs) like Google or Bing will be far more likely to direct potential leads in our direction.
Why Links Are Still Vital For SEO
As we said above, it’s all about trust and demonstrable expertise. The higher a website ranks in Google’s (or any other SERP) listings, then the more legitimate it will appear in the eyes of a web user. Link placement is absolutely crucial in attaining this legitimacy.
Moreover, an effective backlink/link building strategy allows other websites you link to your website. This makes you the referenced resource instead of the resource doing the referencing if that makes sense! Essentially, you’re the one other people go to for their knowledge or credibility.
We Know It’s Complicated
Advanced link building can be heavy, that’s why so many businesses dip their toe in it, but soon retract it and give up. Or they continue to pursue the strategy in a half-hearted manner, seeing it as little more than a box-ticking exercise – but one without much in the way of ROI. They then lose faith in the principle, writing it off as not worth the resources or too complicated to bother with.
It doesn’t need to be this way. The good news is you don’t need to go to the effort of becoming a link building master. Some of us have already completed that journey and are happy to share what we know with you. After all, we’re sure you’re already a master in your own field of expertise. But here’s the issue; your SEO strategy needs to be utilising link building.
Reasons Why You Should Be Using a Link Building Agency
1) Your Competitors May Already be Doing It
Your competitors may already be taking steps to create their link building strategy. They may have had a similar experience to you but are now taking the relevant steps to correcting it. Don’t get left behind. Using a dedicated SEO agency is a tried and tested strategy to rise of the ranks before your competitors do.
An agency will already understand how the strategy works and will be able to cause your web traffic to skyrocket ahead. Instead of trying to become a jack of all trades when it comes to digital marketing; jump the queue and go straight to the masters.
2) Consider Your Overall ROI – Try to See ‘The Big Picture’
All businesses have a choice when it comes to what they keep in-house and what tasks they outsource. SEO and link building are too important to gamble with. If you’re in any doubt about how to utilise them; hire a freelancer or an agency.
What is truly holding you back from doing so? Are you trying to save money on budget? This is a fair enough strategy but it’s not going to catapult you to where you want to be. Link building – done well – is an investment in your business’s future. It’s essential that you give it the same level of importance you assign to other marketing strategies.
3) Emulate and Become the Market Leader
As we mentioned earlier, link building creates trust in your brand and allows it to be perceived as a market leader in time. Even if you’re not yet, professional link building is a fast-track to being seen as a market leader. Success breeds success and soon that is exactly what you’ll be. In the process, you can also use SEO API which will allow you to use data cognitiveSEO processes.