1) Collection of backlinks: Do collect backlinks for your site. The more you have backlinks proves more you are popular in the web world. Backlinks are counted as votes for the particular site. So do link exchange with those sites, which are relevant to the theme of your business as well as having good page ranking and also placed in the top level of the SERPs.
2) Article submission: Article submission is the best way of getting quality one-way backlinks. Write articles and then submit it into the article sites and place the site link under the option of the author’s details.
3) Directory submission: Directory submission is another way of getting one-way backlinks.
4) E-mail marketing: Using web-mining data and collecting visitor details or collecting old customer details thus web owner can promote their site through e-mail messaging. Also, yahoo provides an option for placing signature in their yahoo mail ids. This is also a good option for e-mail marketing.
5) Uses of signature link in popular forums: these days web forum is the global platform for any web users. Net-savvy people like to spend time in forums, they use web forums for their own queries, for their research work as well as for knowledge. A web forum is also a global platform for online marketing too. Placing own site links as the signature link assures an increased number of visitors as well as a certain amount of backlinks.
6) Blogging for indirect marketing: one must have their own blog and use this blog for indirect marketing. A blog can be used as a supporting base for online marketing. The fundamental concept of blogging is to carry fresh content all time. Bloggers always try to provide fresh news, small articles in their own blog as a result bloggers always have a good amount of visitors. So collecting backlinks from popular blogs is another way of marketing.
7) Banner exchange: Exchange your banner with other sites and place links in there off.
8) Article exchange: Write good relevant articles on complementary aspects and exchange those articles with other sites in lieu of backlinks for your site.
9) Adsense marketing: Google Adsense marketing is one of the world-renowned marketing options. But web owners must be aware of the limitations of the uses of AdSense. Otherwise, a site giving more attention to google Adsense will be considered either as a scraper site or as a site made for Adsense revenue only. Visitors and major search engines like big G or yahoo or MSN do not like these sites.
10) Offline marketing: Business owner can promote their site locally by using normal offline marketing strategies like newspaper ads, TV ads, banner ads, etc. It will help them to gain local popularity. Say for example bharatmatrimony.com or shadi.com can give their offline newspaper add in Sunday Anandabazar Patrika in well known “Patra-Patri” column to gain the local popularity.