One of the most popular online activities these days is social media usage. According to Statista, a market and consumer data company, the number of social media users is set to increase to 4.41 billion in 2025. The most popular social media networks include Facebook, Instagram and Whatsapp. Data also shows that the time spent on social media can range from approximately 2 hours in the US to 4 hours in the Philippines. (source: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/)
With countless brands chasing after consumers’ limited attention span, how will brands stand out? Granted, there are countless ways to get your products in the face of a potential customer. Whichever way that works is a winning formula. In this article, we highlight the ways one can do so to extend their reach.
Brand Collaboration
Collaborating with other brands can be a win-win situation when the audience from both brands are being tapped into. One can come up with a complimentary product or service that benefits both brands. Sometimes, the brands that you collaborate with do not even have to be complimentary at times, such as FILA teaming up with Chupa Chups which makes for an unexpected yet interesting collection.
Incentivize User Behaviour with Affiliate Marketing
Brands can incentivize user behaviour and reward them for performing the same function over and over again. An easy way to do so is via an affiliate marketing program for your business. When users share their unique link on social media and someone buys the product using that link, the users earn a certain percentage of commission from the sale.
Check out Express Text’s affiliate program here. (https://www.expresstext.net/affiliate-program)
Feature your Customers
When brands feature ratings, reviews or testimonials from the previous customers, potential customers might be encouraged to make a purchase because they may be able to relate to those who wrote those testimonials. Social proof is a very strong persuasion technique. Since most of us are visual creatures, it is advisable to put a face to the name for added credibility. Over here at Express Text, they feature a number of their customers who left reviews for their services and also those that use their services for their branding.
Build Hype on Social Media Before Launch
Marketing campaigns such as building hype on social media for startup before launch can prove to be effective because they create mystery around the product or service and arouses the curiosity of the audience.
Since the intention is to create mystery and arouse interest, it is best not to give away too much information. This is where Short Messaging Services comes into play. One is able to tap into Express Text’s SMS marketing service to build hype around their products before launch.
Conclusion
As you can see, SMS marketing can be relevant for the social media campaigns we have explored. Express Text can do so much more than just sending text messages. Coming in at an affordable rate, I am sure you will need Express Text as part of your social media marketing campaign.