It is very important to put a lot of thought into marketing your professional organizer business. Even if you are a great professional organizer you will not be able to get any clients if no one knows about you and your business. Marketing is the process of getting the word out and letting others know about your professional organizer business.
Using Internet marketing to market your business is an excellent solution for professional organizers. Even if you are looking for local clients, marketing and promoting your business online is a great way to get the word out. Here are five tips to help you reach your potential organizing clients using Internet marketing:
- Create A Great Looking, Professional Web Site For Your Professional Organizer Business. Since you help your clients to organize, eliminate clutter, and streamline their lives, make sure that your own web site is streamlined and easy to use.
Your professional organizer web site should have a professional look and feel and have information about you, your business, and the services that you provide to your clients. There should be a way for potential clients to contact you. After all, you would like these people to get in touch with you and start working with you.
- Optimize Your Web Site for Search Engines. A great looking web site is not enough if you want to have a thriving professional organizer business. You need web site traffic. You need people visiting your web site, learning more about you and your services, and contacting you for more information and to hire you.
A good way to drive more traffic to your web site is by doing search engine optimization. Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. By optimizing your web site for search engines you can get more people looking for professional organizers in your area to your web site.
- Decide How To Monetize All Web Site Visitors. While you might be looking to work with local clients, some non-local visitors might visit your web site as well. While you cannot work with these people in person, can still monetize them by offering them phone consultations. You may also offer organizing e-books and special reports on your web site that you can sell to people who are not in your local area.
- Publish A Newsletter. Not everyone who comes to your web site will hire yours immediately. Many people will need some time to make a decision about hiring you. You need to be able to keep in touch with the people who come to your web site but are not ready to hire you yet.
Your newsletter is a great tool to keep in touch with your web site visitors, share information with them, and educate them about your professional organizing products and services.
- Publish Your Articles Online. Writing and publishing articles on professional organizing topics is a great way to show off your expertise and let others know about your business. When you write and publish your articles, other web site owners pick them up and publish them on their web sites, while giving you a link back to your web site.
Use the techniques above to get more potential clients to your web site. Using online marketing is an excellent way to promote your professional organizer business.