For most website owners, few things are more important than getting a good rank on Google. Why? It’s simply the best way to get new visitors—and customers—to your site. If you’re buried on page 40, you aren’t as likely to get the traffic you want.
So the first thing that you want to do to see that you get a good page ranking on Google is to be sure your site is set up correctly. This involves setting up your pages with the correct meta tag and such so that the web crawlers and spiders can find you! It is also effective to create a Google My Business Listing.
Another important aspect of getting a good rank on Google is to link your site to other high-profile sites. The spiders like sites that are well connected, but you don’t want to link to just any sites out there. You want to choose sites that are related in some way to your business or service and are sites that are also highly ranked on Google.
The number of pages your site has is also another important part of getting a good Google ranking. Opinions vary as to just what constitutes an appropriate number of pages to attract the spiders, but it’s safe to say that the more pages you have, the more opportunities there are for you to be found. So start with twenty or so and add to them as you can.
You will also want to submit your website to the Open Directory Project. Google tends to favor websites that are listed here. Make sure to have your most important keywords in both the description and title. It’s generally considered best to submit your index page, then others if you can. Don’t fall prey to the desire to over submit your website information, as you can be penalized for this.
Finally, and perhaps most important, remember that content rules when it comes to both Google ranking and returning visitors. You want your website content to be informative and keyword enriched.
Using keywords in your content often is another way to increase the chances that the web spiders find you. You want to be sure to at least have your keyword in the title and first sentence. After that, you want to see that the main keyword, along with similar variations are included in the text.
Be careful, though, not to go too heavy on the keywords. Google can penalize you for this as well. Plus, keyword stuffed content often doesn’t make good reading for your visitors and can turn them off completely. You want your content to be both reader and spider friendly.
To make sure you have your web pages optimized, you will want to read as much as you can about the use of keywords. If you’re not a writer or the keyword density rules give you a headache, you can hire a freelance writer to do the writing for you.
Elance, Guru and Rent-a-coder are good sites to find writers who routinely do keyword article writing and for good rates. Leaving the writing to someone else gives you time to do what you want to do—concentrate on run.