Many people rush into business thinking it will be easy to run, but very soon they realize that it is not as easy as it looks. A successful business is a finely tuned machine. In order to keep your business…
Category: Business and Marketing
7 keys to running a successful business
Although dentistry may appear to be different than other types of businesses, in reality it is a business. And although this article is written from a dentist’s perspective on developing a successful practice, the principles can be used in virtually…
7 Essential Resources for Small Business
So you want to start a business but you don’t have a lot of money? Start your business online, and it won’t be a problem. There are some pretty terrific resources you can use. Some of them you have to…
6 Ways To Fund Your New Business
I’m often asked: what is the best way to finance a new business venture. This question is usually followed by “So, do you ever invest in new business ventures?” The answers, respectively, are: 1. there is no “best” way to…
5 Tips to Successful Time Management
Could you do with another hour added to your day? How about 10? Well, unless you are magical, this isn’t going to happen (unless you hire a Virtual Assistant), so you need to learn how to squeeze every second out…
3 Cold Calling Mistakes that Trigger Rejection
Here are 3 common cold calling techniques that you should probably avoid: Mistake #1: Center the conversation around yourself and what you have to offer In the old approach, you introduce yourself, explain what you do, and suggest a benefit…
6 Steps To Laying Out Your Competitive Strategy
Why do so many companies languish and watch as their business turns into a zero profit zone, while others seem to thrive? When you look at your business, whether it’s a new venture or a company with a long history,…
Influencing the influencer
Marketers/advertisers usually focus their efforts on the people responsible for making the purchase. In many cases, this is an effective approach but in other cases, it can make for a totally useless marketing campaign. Virgin Mobile took a more effective…
5 Good Reasons to Incorporate Your Business Online
You’ve decided to incorporate your business, but aren’t sure how to proceed. Incorporation is a process that involves lots of decision-making, paperwork, and legal processes. Thankfully, you don’t have to go far to learn the ins and outs of incorporation.…
3 Strategies to Market Your Business Even When There’s No Money
Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market. Even on a limited budget you can promote and…