5 Reasons Why You Need to Hire an SEO Expert

Why you need to hire SEO Experts

You have your beautifully designed website, stunning media contents and blog posts. Yet you’re not getting enough visitors. Worst is, you’re not getting any visitors at all. No visitors – no conversion. No conversion means no sales. But don’t worry, this is where SEO experts come in. 

You might know a thing or two about SEO but having an expert look into your website further and conduct a thorough analysis helps a lot. There are probably a number of reasons why you’re not getting traffic to your website. One of the common reasons is your website is not on the first page of search engines results. As an old joke in the marketing that speaks the importance of SEO says: “Where’s the best place to hide a body? On the second page of Google!”

So, how can you make sure that your website is fully optimized? Hire SEO experts.

What is SEO?

There are a lot of definitions on what SEO is depending on who you are asking. But generally, SEO is the process of optimizing your website using different strategies to rank your website in the first page of search engines results. 

Did you know that 71% of people who search something in Google clicks search results on the first page? Now, if your website is not on the first page, you are surely missing a lot of opportunity to increase your conversion and sales. An SEO expert’s job is to ensure that your potential customers should see your website on the first page of search engines results. 

An SEO specialist uses different methods to achieve the desired results. To name a few:

  • Website technical analysis
  • On page optimization
  • Off page optimization
  • Keyword research
  • Link Building
  • Metadata creation
  • Site mapping
  • HTML editing
  • And a lot more.

As a business owner, you should be focusing your time on other important aspects of your business. Hence, you need to hire someone who can perform all these techniques for you – hire an SEO expert. 

5 Reasons Why You Need to Hire an SEO Expert

Now that we’ve already covered what is SEO and why it is important, let’s go and uncover the reasons to hire a digital marketing agency in performing optimization for your website. 

  • Save Money

If you know a few things about SEO, sure there are a lot of SEO Tools out there that you can use. However, those tools require subscriptions ranging from at least $100 – $500 monthly. That’s $1200 – $6000 per year and that certainly is a lot of money. 

Another thing about using these tools is that they only do half of the job for you. You still need to manually apply all those analysis and improvements needed on your website. As a business owner who manages a lot of other things, you’ll surely agree that hiring an expert to do this for you is more cost efficient and time saving.

SEO specialists usually use a combination of other SEO tools to help analyze your website and implement different strategies to improve your ranking.

  • It Saves You Time

Time is gold – as the saying goes. As I have previously mentioned, as a business owner, you should be focusing your time on other important things in growing your business. Let an expert do all these optimization jobs for you. 

Search engine optimization is a continuous process of improving your website’s ranking and it takes time to do it. With all the different methods mentioned above, it takes at least a month to complete the process and see slight improvements on your ranking.

By hiring a professional in doing and delegating the SEO tasks, you are actually saving a lot of time for yourself in doing other valuable things for your business. All you have to do is wait for your SEO specialist’s report on the progress of ranking your website.

  • An SEO Expert Helps you Implement Latest SEO Techniques

There are 2 different SEO techniques – white hat and black hat SEO. While both are effective and help you rank your website, they also have their own cons. 

White hat is the process of using the industry standards and search engine friendly technique. The cons is it takes time to see improvements but when you do, it is consistent and safe. While black hat technique is the exact opposite of white hat. It uses techniques to trick the search engine and while it can rank your website faster, there’s also a high chance of your website getting blacklisted. Once your website is blacklisted, it will be de-indexed or removed from the search engines. 

Professionals mainly use white hat technique as it produces consistent and safe results. Though it takes time, you’d rather choose that than to suffer a greater consequence of not having your website seen from search engines at all. SEO professionals also ensure to make your site healthy and easily accessible.

  • You’ll Get Targeted Audience

Having a lot of visitors on your website is great but are those visitors converting into sales? The top goal of optimization is to bring organic traffic to your website and of course, convert those into sales.

SEO specialists conduct keyword research to ensure that your website is getting the highest targeted audience possible. They know what to do and how to do it for you to get results in a timely manner.

  • SEO Specialists Helps you Monitor your Website

Search engine optimization is a continuous process. Search engine’s algorithms change frequently and your website needs to adapt to those changes. This is not a one-time process and everything goes well. Your customer’s searches will change and you need to be able to capture those changes and implement the necessary editing on your website. 

SEO specialist, ensures that all of these are covered and that your competitors won’t outrank you in the search engines results page. For sure you don’t want that to happen.

Conclusion

Hiring an SEO expert would indeed help you in a lot of aspects in improving your website’s ranking. With billions of websites registered on the internet, it is a tough competition in ranking your website in the first page of search engine results. An SEO specialist knows what are the things that needs to be done and it is an investment worth doing for. 

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